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Aira Patrice Rueda Ong, MSc



Innovative and sustainable AiPBAND business model


Prof Shaofeng Liu, University of Plymouth, United Kingdom

Aira was born and raised in Manila, Philippines. She obtained her Bachelor of Science/Masters of Science (Honours Program) degree in Manufacturing Engineering at De La Salle University (DLSU), Philippines with Latin Honours (Cum Laude) and as a Department of Science and Technology - Engineering Research and Development for Technologies (DOST-ERDT) Scholar in 2017. She was awarded Gold Thesis for Most Outstanding Graduate Thesis for her MSc research project entitled, “Design of a Hand Wearable Device for Grasping with Kinematic Simulation.” Since 2015, she has been a researcher in the Biomedical Devices Innovation and e-Health Research Group, which honed and developed her skills in the field of biomedical devices innovation from conceptualisation towards commercialisation. In her most recent work, she served as the Lead Researcher of the “AGAPAY Project: A Robotic Exoskeleton for Upper Extremity Rehabilitation.” Continuing on her journey as an Early Stage Researcher (ESR) of AiPBAND, she is excited to do research, eager to discover new things and passionate to innovate towards a better healthcare.

The aim of this ESR project is to investigate and develop an innovative and sustainable AiPBAND business model in order to adequately address the social-economic dimensions in the development of an integrated cloud based brain cancer diagnostic system. Relationships between business model qualifying factors (such as value, cost structure, potential revenue sources) and enabling factors (including entrepreneurial attributes, market uptake evaluation, business dynamics and sustainability) will be investigated, so that the innovative AiPBAND business model will be market-oriented, resilient, robust and sustainable to guide business strategy development. In order to achieve the overall aim, three key objectives have been identified. To address the entrepreneurial attributes through investigating business planning, valuing and financing, IPR and patent management, and commercialising based on the definition of an AiPBAND matrix integrating entrepreneurial knowledge, skills and competence. To address market uptake evaluation by exploring a multi-criteria decision-making framework through comparative analysis to take account of all stakeholders’ preferences and concerns, to coherently evaluate the market opportunities and risks of the AiPBAND integrated platform. To address business dynamics and sustainability by investigating the dynamics of AiPBAND business environment and potential changes, so that long-term business sustainability can be maintained.

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